Mae + Harvey is a coldpress juicer-turned-café in Mile End. Together we worked to build a brand as fresh as its produce with nods to its East-End roots.
A collaboration between juicer Natasha Mae and greengrocer Harvey's of Wanstead, our relationship began developing an identity and packaging for a range of handmade juices made simply and locally. We drew inspiration from the deep navy stripes of Harvey's awning—this soon expanded to become a defining feature throughout what became a beautiful caff on the Roman Road.
Mae + Harvey is simple, unfussy and human. And navy. Navy blue everywhere.