Mae + Harvey is a coldpress juicer-turned-café in Mile End. Together we built a contemporary brand from the ground up that paid homage to its East-London roots.
A collaboration between juicer Natasha Mae and greengrocer Harvey's of Wanstead, our relationship began developing a logo and customisable packaging for a range of handmade juices made simply and locally. We drew inspiration from the deep navy stripes of Harvey's awning—this soon expanded to become a defining feature throughout what became a fully branded location on Roman Road.
Mae + Harvey is simple, unfussy and human. And navy. Navy blue everywhere.